Last week in intro to fashion marketing, we talked about influencers and their impact on consumers’ ever-changing fashion related purchase decisions. The attached article discusses the unforeseen fashion influence of Squid Games, Netflix’s most popular show ever. Personally, fashion is among the last things that came to mind when watching a show about competing to the death in children’s games, so it was interesting to read about the surge in searches for retro tracksuits, white slip-on sneakers and the color teal in general. Vans become the most viewed slip on sneakers since the show's release. The show coming out the month before Halloween likely played a huge factor in these trends. Give it a read!
#SquidGames #Netflix #Vans #Halloween #Tracksuits
Carter, E. (2021, October 8). The Unlikely Fashion Explosion of Squid Game. GQ. Retrieved from https://www.gq.com/story/squid-game-fashion.
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